When you’re an online business, you value search engine optimization (SEO, for short) like fish value water. Just as online businesses need SEO, bloggers do too. You may not be selling products for cash, but you are selling content for hits.
But wait, what is SEO, you ask? Search Engine Optimization is what it’s name says it is. Moreover, its a technique used to increase traffic to your website and better your ranking in search engine results.
There’s long been a debate over the which blogging platform is the best in regards to SEO: WordPress or Blogger, Blogger or WordPress. But whichever platform you use, these tips are guaranteed to boost your location in the millons of search results that pop up every few seconds.
1. Know Your Post Title. Your post titles allow a certain number of characters for a reason. Whatever you use as your title matters, especially in regards to SEO. If you’ve written a review for Across the Universe by Beth Revis, say so in your title. Don’t just state the book’s title, be sure to use the author’s name, and fit the word “review” in there as well. Not everyone in the world knows about your blog, so if a person was search for “Across the Universe by Beth Revis review” your post will come up, maybe even on the first or second page.
2. Tag, You’re It. Meta Tags aren’t well known in the blogosphere. But in the world of ecommerce, they are king. While its more difficult to do than choosing post titles, you don’t have to do it as often. Its as easy as going into your blog’s HTML code and adding keywords that describe your blog (your blog’s name, genres you review, features, authors you’ve interviewed).
If you don’t know how to install Meta Tags, tell me in the comments, I may just write up a post exclusively for that!
3. Name Memorably. When choosing a name for your blog, choose wisely. Choose a name people can and will remember. We’re not you. We won’t remember all those numbers that come after your blog name (ex: yareader1975.blogspot.com).
Don’t worry, if you’ve already got a name like that, all is not lost. Purchase your own domain – 10 bucks a year and takes only 5 minutes. If you host your blog through Blogger, here’s a video on how to get yourself a custom domain.
4. Search Yourself. Though it may sound lame, make a habit to search for yourself every now and then, or at least once. If I were to search for IceyBooks, the site crawlers will know that someone out there is searching for me, and crawl more often for updated results. So search away!
5. Link up. Links going in and out of your blog matter when it comes to SEO. Not only do you get that little thrill of seeing yourself on another blog, your ranking goes up one tiny notch. If it doesn’t seem like anyone will link to you, try asking another blogger if they’ll exchange buttons with you. But take a look at their blog before asking – don’t hurt anyone’s feelings or make anyone mad at you. Grudges last longer than backlinks.
There you have it. Have you tried any of these? Which do you plan on trying out? Do you have any SEO tips you’d like to share? Leave them in the comments!