One of the main reasons many bloggers switch to WordPress has to do with SEO. Search Engine Optimization. I recently did a post on how a blogger on almost any platform can increase their search engine visibility in a few easy ways.
While that post was written a few months ago, it still is worth a read. But that’s not what this post is about. Just recently, Blogger announced another update in their platform. Not only do Blogger blogs have the threaded comment feature, but you now have some basic search preference options as well. And while t might only be basic, I think its a start on Blogger’s part.
So what exactly does this new feature entail? First off, sign in to your Blogger account. Click on Settings, and then on Search Preferences. It gives you the option to add a custom 404 Error page – the page where users are sent to when a page can’t be found – and meta tags, which at the moment is just a description for your blog. It also gives you a few other setting options, but they aren’t as easy for basic users, so I suggest leaving them alone unless you know what you’re doing.
There’s also a way to make each post more search engine friendly as well. Using the new Blogger interface, you’ll see an option to the right of your post editor titled Search Description, in which you can add a short description about your post. This is what search engine crawlers will pick up and use in search engine results. So describe it wisely!
It doesn’t sound like much, but like I said, its a start. And right now, it isn’t too hard for you to do, so I highly recommend doing it. If you want a more thorough explanation on how to set your search preferences, along with some visual explanations, you might want to check out Blogger’s post on the subject.