Blogger’s New SEO (Search Engine Optimization) Options

One of the main reasons many bloggers switch to WordPress has to do with SEO. Search Engine Optimization. I recently did a post on how a blogger on almost any platform can increase their search engine visibility in a few easy ways.

While that post was written a few months ago, it still is worth a read. But that’s not what this post is about. Just recently, Blogger announced another update in their platform. Not only do Blogger blogs have the threaded comment feature, but you now have some basic search preference options as well. And while t might only be basic, I think its a start on Blogger’s part.

So what exactly does this new feature entail? First off, sign in to your Blogger account. Click on Settings, and then on Search Preferences. It gives you the option to add a custom 404 Error page – the page where users are sent to when a page can’t be found – and meta tags, which at the moment is just a description for your blog. It also gives you a few other setting options, but they aren’t as easy for basic users, so I suggest leaving them alone unless you know what you’re doing.

There’s also a way to make each post more search engine friendly as well. Using the new Blogger interface, you’ll see an option to the right of your post editor titled Search Description, in which you can add a short description about your post. This is what search engine crawlers will pick up and use in search engine results. So describe it wisely!

It doesn’t sound like much, but like I said, its a start. And right now, it isn’t too hard for you to do, so I highly recommend doing it. If you want a more thorough explanation on how to set your search preferences, along with some visual explanations, you might want to check out Blogger’s post on the subject.


Hafsah Faizal is a YA author, designer, and blogger. Her designs have graced the sites of New York Times bestselling authors, bloggers, and more. She resides in Texas, with her family.



  1. Reply

    ashelynn hetland

    March 29, 2012

    great post! :D totally just did the meta tag for blog, and now going to do it for my posts!

    thanks, Hafsah!!

  2. Reply

    Gina @ My Precious

    March 29, 2012

    Hmm the decription aspect sounds promising. I'm going to go check it out.

  3. Reply

    ♥Katrina @ Kindred Dreamheart♥

    March 29, 2012

    Awesome post! This sounds great! Thanks for sharing.

  4. Reply

    Rachel @ Unforgettable Books

    March 29, 2012

    Thanks for the info!

  5. Reply


    March 30, 2012

    great post, thanks for the info! :D

  6. Reply


    March 30, 2012

    Thanks for the information, I am going to be looking into this.

  7. Reply


    March 30, 2012

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  8. Reply


    March 31, 2012

    So, what would I put in my custom 404 tag?

  9. Reply

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    April 7, 2012

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  10. Reply


    April 17, 2012

    This blog is very related to Search Engine Optimization. Thanks for this blog.

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    April 25, 2012

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    Posicionamiento Web Buscadores

    April 26, 2012

    nice stuff about new search engine optimization.

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    June 29, 2012

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  16. Reply


    July 8, 2012

    Great post! I think I'm going to leave this stuff alone for now because knowing me I'll probably mess something off, but it's good to know!

    Thanks for sharing!

  17. Reply

    Rachelia (Bookish Comforts)

    July 8, 2012

    Thanks for the info! I can't wait to play around and explore these new options more.

  18. Reply

    Aiden Ryder

    August 18, 2012

    Blogger has just introduced a number of options to make Blogger hosted blogs perform better in search results. And it is add a description of your blog search engine can use to index your blog. Thanks.

    SEO Company

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    October 8, 2012

    The new seo bloggers. Useful information

  20. Reply

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    October 17, 2012

    The new seo search engine for blogger are given here

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    December 7, 2012

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    February 27, 2013

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    June 11, 2013

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